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Books in Category: Business and Finance
Books in Category : 85
Ted Levitt on Marketing
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services.



Now, managers ...
 
Harvard Business Review on Effective Communication
THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious busin...
 
Harvard Business Review on Leadership in a Changed World
Author : C.K. Prahalad
What does it take to be a leader in a global economy? In the face of the current worldwide economic slump and recent international upheaval, this question has become increasingly difficult to answer. This volume explores the role of leadership in light of globalization and changing economies. With t...
 
Creating Breakthrough Innovations
Innovation is vital to every organization's survival, yet few companies get it right. This practical guide debunks common myths that impede innovative success, and offers tips and tools that will help managers to:

-Identify and assess opportunities -Choose prospects with high growth potent...
 
Winning Negotiations that Preserve Relationships
The Results-Driven Manager Series

Managers are under increasing pressure to deliver better results faster than the competition. But meeting today's tough challenges requires complete mastery of a full array of management skills, from communicating and coaching to public speaking and managing ...
 
Executing Strategy for Business Results
To survive and thrive under today's competitive conditions, companies must constantly formulate effective strategies - and they must execute those strategies flawlessly. Thankfully, mastering the skills needed to define and carry out strategy is possible. And this volume will help you. Learn about t...
 
Managing Change To Reduce Resistance
Driving change is a difficult but necessary requirement for competing in today's marketplace. This guide shows how to get employees to embrace the need for change and work together to take advantage of new business realities.



Combat Cynicism and Gain Support
Generate Short-Term W...
 
Harvard Business Review: Interviews with CEOs
Author : Suzy Wetlaufer
Prominent CEOs share, in their own words, their insights and thoughts on both cutting edge issues and timeless topics. Combined, these eight interviews create perhaps the most extensive and stimulating seminar on the latest business thinking.

About the Author
Since 1984, Harvard Business...
 
Managing your career.
Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the ...
 
Managing your career.
Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the ...